Sunday, November 21, 2010

DOT Slogan

For years, the Department of Tourism slogan is WOW Philippines or Wealth of Wonders Philippines. It was a great choice of slogan I would say. But with the recent administration, the secretary change it to:

Pilipinas Kay Ganda

This slogan is flooded now with criticisms from the locals as it is not understand for tourist which is the main target for such slogan. How can a Chinese or an American can understand Kay Ganda.. Its like selling Chinese character slogan to attract tourist to China. Thats even worst.

President Aquino scraps today this new slogan and is back to

Wow Philippines
I would prefer myself the older version. There is a class in the name.

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